Privacy Policy

Your personal information
Homebaze AB/Day Home, 556931-6838 (“Homebaze” “We”) knows the importance of privacy for our customers and website visitors, and our goal with this policy is that we will describe to you in a clear and transparent way how we collect , uses, displays, transfers and stores your information so that you feel confident that your personal information is in safe custody. Homebaze performs all processing of personal data in accordance with EU privacy legislation GDPR, the Data Protection Regulation.

Personal data responsibility
Homebaze is the data controller for the processing of personal data on this website. We never resell your personal information to any third party.

Contact information
You can contact us at or via regular letter sent to.
Homebaze AB
Box 3184
550 03 Jönköping

Collection of personal data

What is a personal information
Personal information is any kind of information that can be directly or indirectly attributed to a natural person who is alive. This applies, for example, to name, social security number, address, e-mail address and telephone number. This also applies to, for example, order numbers and encrypted information and various types of electronic identities, such as IP numbers, if they can be linked to natural persons.

How we collect personal information and what information we collect
Homebaze collects personal information in several ways, but primarily directly from you.

Information collected when using our website
When you use our website, we collect information about your use of the website. Some of this information may be personal information, such as your browser’s unique ID. We also collect information about how you navigate the website. We use this information to be able to ensure the quality of our website in the future and develop it further.

Information collected in connection with the use of the web shop
When you shop via our web shop, your name and email address and / or telephone number are saved. We do this to be able to contact you. The information is only stored internally and is not shared with third parties.

Information collected through personal contact
We collect personal information from you when you contact us, for example by e-mail, telephone or in other ways. In the first instance, we collect the personal information needed to be able to answer your question or handle your case. This is, for example, information about name and order number. Depending on how you choose to contact us, we may also collect contact information such as email address or phone number.
In the event of personal contact, we also collect the other personal information that you choose to provide to us and allow us to save.

Information collected from someone other than you
In the event of personal contact, it may happen that someone else provides your personal information. We assume that the person providing the information has your consent to provide this personal information. This may, for example, be for the purpose of contacting you to answer a question or if you need to get in touch with us. In order to keep your personal information up to date and correct, we supplement and update your personal information through collection from private and public registers. This applies, for example, to address information and social security numbers.

Handling and storage of personal data

Homebaze legal basis to process your personal data
Homebaze processes your personal data legally. It may happen that the same personal data is processed both on the basis of performance of existing agreements, specifically by consent or on the basis that the data is necessary to fulfill other legal obligations. This means that even if you revoke your consent and the processing based on the consent ceases, the personal data may still remain with us for other purposes. We mainly process your information to fulfill an agreement to which you are a party, for example in a purchase.

Administration of your agreement
In order to be able to deliver the goods you have ordered from us, we use your personal information in different ways. The information is used to contact you or a third party if we need information to perform the service you ordered from us.
Administration of your agreement also includes the use of your information for accounting, settlement and auditing and credit or other verifications of debit cards.

Customer care
We use your personal information to be able to provide you with service if you contact us with questions, comments or, for example, complaints. We use your name and customer number to identify you and your agreement. We use your contact information, such as e-mail address and telephone number to be able to contact you in connection with questions and matters. We may also use all the other personal information we have collected about you to handle your question or case, depending on what is relevant in the individual case.

Dispatch of information
When you have ordered an item from us, we use your personal information to send important information about your ordered item or offers linked to our items. Such mailings are made to the e-mail address provided in connection with the order.

Marketing and personification
For analysis of user patterns and personalization, we use cookies. We use cookies to improve your experience, to collect information for our marketing and to be able to develop the website.

We use cookies to remember what you have written in, for example, a form so that you can navigate the website without having to enter this information again every time you change pages. We use cookies to optimize the speed of the website

We do not use cookies for direct marketing on the website. However, third-party cookies are used for targeted advertising. Such cookies can, for example, be used to select target group-controlled advertising or in another way tailor the pages you see through advertising and customized content, so-called personation.

We use cookies to compile anonymous, aggregated statistics that enable us to understand how visitors use our website and help us improve our website structure and content.


What types of cookies do we use?

Session cookies
Because certain functions on, for example that the right website is displayed to the right person, the website uses so-called “session cookies”. When you visit our website, our web servers provide your computer with a unique ID number for the unique visit. These cookies have no expiration date and are instead stored temporarily in the computer’s memory until the browser is closed. Thanks to this cookie, you do not have to fill in all the information again.

Persistent cookies
A persistent cookie has a specified duration, or lifetime, that determines how long it is stored on your computer or mobile device. Such cookies are stored until their lifetime expires or until you delete them manually.

Third Party Cookies
A third-party cookie is a cookie that is placed on your device on our behalf by someone other than us. This occurs when we have providers who perform services for us, such as certain analytics services or services that allow you to share our pages in social media.


Product development and service
We use the information we collect about our customers to develop and improve our products. This applies in part to our digital services, where we analyze user behavior to develop how we present information, offers and design functions. This also applies to the development of our products according to customers’ wishes and behavior and to e.g. remedy deficiencies or increase security.

We mainly use anonymous or anonymised data at an aggregate level to perform this type of analysis. However, we may also use personal data that we have collected if relevant.

Legal requirements
Finally, the processing of your personal data may also take place in order for us to be able to fulfill obligations in accordance with laws and regulations, for example regarding security and accounting.

Storage times
Homebaze follows good practice in the industry. We store your personal data for as long as it is required for the purpose of the processing.

We save all the personal information we collect in our customer database. In the customer database, personal data is stored for two years if you have not agreed that we can store your data anymore. If you specifically agree to this, we will store your personal information for up to 10 years. Order information is stored for 7 years in accordance with the Accounting Act.

The same personal information can be stored in several different places for different purposes. This may mean that information that has been deleted from a system because it is no longer necessary may remain in another system where it is stored with the consent or for another purpose where the personal data is still needed.

Homebaze technical and organizational measures for secure processing of your personal data
We take ongoing measures to comply with the principles of “built-in data protection and data protection by default”. We continuously evaluate the risks with the personal data processing that takes place and take the necessary security measures to reduce the risks.

We continuously train our staff in data protection issues. Do you have direct questions about how we work with the Data Protection Ordinance (GDPR) – please contact

Disclosure of personal data

Contract partners and IT suppliers
We use a number of different IT services and IT systems in our business. In some of these, personal data is stored and handled. We care about your privacy and the security of your information in all such handling. Some systems are installed locally with us and only our staff has access to the information. In these cases, no transfer to a third party takes place. However, some systems are cloud solutions or installed at the supplier and mean that we transfer personal data to the supplier. In these cases, the supplier is our personal data assistant and handles the data on our behalf and according to our instructions. We create personal data in Woocommerce, Klarna and our business system Pyramid.

Web analytics companies
We use Google as an external provider for the personification and analysis of user behavior on our website. Google handles personal data as a personal data assistant on our behalf. The information in question is primarily information that is collected through cookies and handled on an anonymous and aggregated level.

Extradition to third parties
We never disclose your information to third parties without your permission and unless required to deliver your goods. Third parties are regulated in the above-mentioned paragraphs.

Your rights

Necessary handling of personal data and handling with the support of consent
The processing of personal data that is necessary for us to be able to fulfill an agreement with you or for us to be able to fulfill a legal obligation is permitted without consent. In order for us to be able to collect and handle your personal data for any other purpose, however, you must consent to the processing. You consent to the handling of your personal data in connection with your use or shopping in our web shop at WWW.HOMEBAZE.SE or by contacting us.

Withdrawal of consent
You can choose to revoke your consent at any time by contacting us at the contact details above. If you revoke your consent, we will delete the personal data and terminate the processing covered by the consent.

It may happen that the same personal data is processed both with the support of consent and with the support that the data is necessary or with the support of other rules. This means that even if you revoke your consent and the processing based on the consent ceases, the personal data may still remain with us for other purposes.

The right to receive information about what personal information we have stored about you
If you want information about what information we have registered about you, you can apply for this in writing at the above address. The register extract is provided on request and is free once a year. How do I request an extract from the registry?

You write and request a register extract from Homebaze. NOTE! You must submit your request in writing because it must contain your signature, so you can not send e-mail. Label the letter “Personal data extract – to Homebaze Personal Data Agent”.

The legal support for this right with extract from the register can be found in Article 15 of the Data Protection Regulation.

Here’s how to write:

Personal data extract – to Homebaze Personal data agent

I hereby apply for information in accordance with Article 15 of the Data Protection Regulation.

(Place and date)


(Name clarification, social security number and address.)


(email / phone number)

The right to control your personal data
You have the right to request that the information about you be deleted, supplemented or corrected. You also have the right to request that the processing of your personal data be limited to certain purposes and, for example, not be used for direct mail or so-called profiling.

If you want to complain
Anyone who believes that a company is in breach of the Data Protection Ordinance or other privacy legislation can turn to the Data Inspectorate. Read more on the DATA INSPECTION’S WEBSITE