THE DAY STORY
DAY BIRGER ET MIKKELSEN is the brainchild of Keld Mikkelsen, whose vision was to bring beautiful, ethnic influences from his world travels and merge them with Scandinavian simplicity, masculine tailoring and vintage inspired styles. The result is a luxurious mix of modern classics, embellished details, exquisite craftsmanship and inventive elements. A selection of essentials and eveningwear - with a contemporary take on everyday couture.
The DAY brand is defined by modern, classic and ethnic designs, expressed in a sexy, stylish way.
As Keld describes it, "DAY BIRGER ET MIKKELSEN is a fusion between near and far. Local and global. The sophistication of a jet setter mixed with the free spirit of a modern gypsy."
Since we opened our doors in 1997, DAY BIRGER ET MIKKELSEN has become a global design-driven company consisting of DAY WOMEN’s Main Line, 2ND DAY launched in 2011, a stunning interior design line called DAY HOME which we introduced in 2005 and a whole new separate accessories line called 'ét'. You can find our collections in over a thousand points of sales in shops in 25 countries around the world.
Keld Mikkelsen is the founder and owner of DAY BIRGER ET MIKKELSEN. Fashion is deep in his DNA. From his involvement with the textile industry even before his 20’s to a decade spent working in
Asia. Fascinated by the exceptional craftsmanship in Hong Kong and India, Keld decided to merge ancient embroidery, patterns, prints and trimmings with contemporary silhouettes and tailoring.
Transporting these amazing crafts to Denmark, where they are reincarnated into a new life through DAY BIRGER ET MIKKELSEN's three lines:
- DAY Main Line
- ÉT Accessories
- DAY HOME
- and the independent brand: 2ND DAY.
"For us, eternal truth lies in timeless designs," explains Keld. "It’s this balance of art and craftsmanship. Ancient and contemporary. Ethnic and international. Which we re-work to become our own with a distinctive Scandinavian style."
Even though DAY BIRGER ET MIKKELSEN is international, we are a very personal brand that feels like a family. Keld is joined by his partner in crime, Marianne Brandi, who is the head designer and creative engine behind DAY HOME. Their daughter, Amalie, is the inspiration behind 2ND DAY.
We invite you to enter our online universe and enjoy our easy-breezy approach to understated elegance. More than anything, we want you to feel at home in your clothes, in your surroundings and in your heart.
Welcome to DAY BIRGER ET MIKKELSEN.