The DAY Story
DAY Birger et Mikkelsen is the brainchild of Keld Mikkelsen, whose founding vision it was to capture a chic silhouette and combine it with ethnic details inspired from his world travels. Since the brandīs launch in 1997, the higher purpose has consistently been to create versatile fashion that aims at fulfilling the needs of a modern woman and showcase the contemporary aesthetic of the everyday.

Truth lies in timeless, versatile design. A fusion between near and far, local and global, DAY Birger et Mikkelsen embodies a certain sophistication derived from Keld Mikkelsenīs fascination with the exceptional craftsmanship he witnessed in Hong Kong and India, the presence of colour and the importance of detail.

Since opening its doors, DAY Birger et Mikkelsen has grown to become a global design presence available in over 1,000 points of sale, across 25 countries. The house is made up of a womenīs wear line, DAY Birger et Mikkelsen; an interiors collection, DAY Home; the brand, 2NDDAY; and the accessories line, DAY et.